Why standards beat goals (& how to use both)

As a coach, I see people set goals all the time. Thoughtful goals. Sensible goals. Very SMART goals.

And yet… many of them still struggle to follow through.

Over time, I’ve noticed something interesting: the clients who make the most progress aren’t just clear on where they want to go, they’re clear on how they want to live along the way.

In other words, they don’t just set goals. They set standards.